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5 lessons from the Olympic Games brand

Less than a week away from the opening ceremony of the 2018 Olympic Games, we came to question the sustainability of the brands. Why some brands die very early while others may last for several decades or even more ? Here are the 5 lessons that we have learned from the Olympic Games and that make this brand still relevant today !

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Super Bowl : 3 communications lessons

The 52nd Super Bowl, taking place this Sunday, is the most watched sport event in the United States. But what makes it singular? Here are 3 communications lessons to remember for the Super Bowl event.

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Be more ambitious. Be more clever. Pushing the limits of the possible.

Whereas his world was shaken by new technologies, Nikola Tesla has done it so many times. His example inspires us more than ever. Strategies remain. The tactics are evolving. The means are constantly renewed.

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