Twitter: 5 Lessons from Justin Trudeau to Donald Trump
Even Donald Trump's team does not agree on this issue! But one thing that everyone agrees on is that no one will be able to take Twitte away from the President. So better suggest him some best practices! Comparing the Twitter accounts of Donald Trump and Justin Trudeau, we found five lessons that the US president can learn from the Canadian Prime Minister ... And that can also be useful for all of us!
1. SYSTEMATICALLY USE IMAGES
It seems that we do not repeat it enough: images are essential to increase the effectiveness of publications on Twitter. While Trudeau uses them systematically, Donald Trump generally ignores them. It’s true that the US president does not need images to increase his popularity, but it's a good practice that remains true for all of us, simple mortals.
2. HIGHLIGHT YOUR COLLABORATORS
It just takes a few minutes on Justin Trudeau's Twitter thread to see that he systematically highlights ministers from his government whenever the opportunity arises. What is Trump's strategy? Antagonize the media by highlighting the reports that favor him and by denouncing the others. Yet, the president has a team of exceptional quality: too bad.
3. SYSTEMATICALLY CELEBRATE SUCCESSES
We are often our worst judges and we hesitate to publish our successes, those of our team, our clients, etc. Obviously, this syndrome does not affect Justin Trudeau, who raises the positive aspects of every opportunity. In comparison, President Trump's aggressive tweets leave us tired up in the end. Revisit your own Twitter thread: Do you use it to celebrate or to denounce?
4. USE TRENDING TOPICS AND HASHTAGS
What's good with Twitter is that users tell us what they're interested in, and it's often expressed with a hashtag. Using those trending hashtags, the Canadian Prime Minister bond with users in what concerns them most. For his part, the American President prefers to repeat ad nauseam his own hashtags, completely ignoring what is happening elsewhere on Twitter.
5. 5. USE TWITTER FOR CONVERSATION RATHER THAN MANAGEMENT
Perhaps the most striking difference between the two men is the intention behind each publication. While Justin Trudeau announces to the public the decisions his government has just taken, Donald Trump announces to his government the decisions he’s made on his own. So there is no conversation: Twitter becomes a mere poster of the president's position.
Inspired by Justin Trudeau's best practices, companies and organizations will find insightful ideas to improve their effectiveness and their outreach on Twitter. Will this be enough for President Trump to appear more sympathetic?