How to Foil the Anxiety of Hiring Someone Dedicated to Your Communications
But wait, we have to read between the lines… The real question is: “ I already have my own worries, does this additional resource will contribute to help me achieve my goals or will it contribute to my anxiety ?”. OK, now it’s clearer.
Here is a simple analysis grid to answer this question.
WHO IS IN CHARGE OF COMMUNICATIONS IN YOUR ORGANIZATION?
In small organization, the responsibility is often diffuse. The first action to take is to identify one person in charge of all communication activities (and to let all the employees know about it). Do not forget: communications are a strategic responsibility and it needs someone at a strategic level in your organization.
DO YOU HAVE A COMMUNICATION PLAN?
Acknowledging that you have “communication needs” to achieve your business goals is not a communication plan. A communication plan regroups and organizes a list of communication activities in order to achieve your company's goals.
You don't need to hire someone to create your communication plan. With the contribution of your team and the support of experts in certain fields (PR, marketing, publicity), you will be able to determine achievable and measurable goals.
DO YOU HAVE SPECIFIC NEEDS?
Every business needs to maintain internal communications (with their employees) and external communications (with their customers). But some organization have more specific needs: they have to mobilize their members or their investors, meet members of the parliament, answer questions from the medias, be active on social media, etc.
If you have specific communication needs, you find an advantage in hiring someone to coordinate all your communication activities, with the help of external resources when needed. Thereby, you will develop internal skills and be more agile in all your communication activities.
ARE YOUR NEEDS RECURRING?
If you plan to have recurring communication needs, you definitively need an internal resource to lead and coordinate your communications. You will have a better consistency in your graphic look and feel, in your messages and in your general corporate image.
So, is your decision taken? It is generally at this stage that THE second question arises: “Alright, but who should I hire then?” Maybe you will find the answer here!