Articles dans Sports
5 Lessons from The Olympic Games Brand

Less than a week away from the opening ceremony of the 2018 Olympic Games, we came to question the sustainability of the brands. Why some brands die very early while others may last for several decades or even more? Although, the contemporary concept of the Olympic Games goes back more than 120 years, they are reputed to know how to reinvent their brand image year after year. But what is their secret recipe? 

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SportsMélisande Bodiguel
Super Bowl: 3 Communications Lessons

The 52nd Super Bowl, taking place this Sunday, is the most watched sport event in the United States. But what makes it singular? Football? Not quite. Its success is based as much on the effectiveness of advertisements that are broadcasted as on the winning team! Indeed, a 30-second spot now costs almost US$5 million!

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The cultural phenomenon called "Super Bowl"

Read on Facebook today: "As I see the media coverage this morning, it seems that the Super Bowl is a 15 minutes show and an ads festival interrupted by a football game."

That’s exactly what it is.

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SportsMélisande Bodiguel