Articles dans Communications
Super Bowl: 3 Communications Lessons

The 52nd Super Bowl, taking place this Sunday, is the most watched sport event in the United States. But what makes it singular? Football? Not quite. Its success is based as much on the effectiveness of advertisements that are broadcasted as on the winning team! Indeed, a 30-second spot now costs almost US$5 million!

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Is traditional out-of-home advertising obsolete?

We just need to walk all around major cities to note that out-of-home (OOH) advertising is still present. If this kind of advertising is necessary because of audience fragmentation, we have to admit that most of the displays are flat and still set in the 70s.

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