5 Essential Questions Before Soliciting a Reporter
With so much freedom also comes several traps! Journalists make a lot of fun of the clumsiness they witness every day. There's even a blog that has already been dedicated to it (it's in French, it's no longer updated but it is still worth the detour!).
In order to better identify the reporter you want to talk to, you must ask yourself five essential questions that will avoid you from being the next hilarious topic of a sarcastic blog on public relations.
1. IS THE JOURNALIST ALREADY FAMILIAR WITH THIS SUBJECT?
It may seem obvious, but you can easily check if he has already dealt with this topic or a similar one. Take advantage of it to make your own opinion about its style (nuances, vocabulary, etc.).
2. DOES THE JOURNALIST ALREADY KNOW YOUR COMPANY?
Has anyone even made an article or a report about you in this media? If so, what angle was chosen to address this matter?
3. WHAT'S THE EDITORIAL LINE OF THE MEDIA?
Let us be lucid: journalistic objectivity is exercised within an editorial framework. Do a little research with the word "hydrocarbon,” which gives a good idea. And you, how does your message combine with the editorial line of the media you want to reach?
4. AND YOU, DO YOU KNOW THIS JOURNALIST WELL ENOUGH?
What topic is she passionate about? What are her journalistic "feats of arms"? What "newsbeat" did she cover in the past?
5. FINALLY, DID YOU MAKE THE RIGHT CHOICE?
Considering your answers to the previous questions, have you targeted the appropriate media? Are you fully convinced that it will be of interest for this particular reporter?
Journalists are often told to "do their homework". But the same principle applies to those who wish to speak to the media! Looking at the mass of information that reach reporters every day, your main quality remains to stay relevant.