3 Trends to Watch in 2018
1. TWITTER MAY FALL WHILE LINKEDIN RISES
Twitter has failed to grow its user base in 2017, even by expanding its traditional 140-character count to 280 characters. It must be said that the use of fewer than 140 characters forced users to be concise, perhaps too much, but it was a differentiator for the platform. By renouncing its differentiating element, the platform is more akin to Facebook or LinkedIn.
Meanwhile, LinkedIn has made several improvements to its advertising platform in 2017 and now has a refreshed interface, offering new opportunities for B2B and B2C brands.
2. HOW AI IS TRANSFORMING THE WAY WE COMMUNICATE
Big data companies like Amazon, Microsoft and Google have developed voice assistants that are becoming smarter and more helpful. It will soon be possible to ask these assistants to participate in a brainstorm or even provide an opinion in a few seconds.
To fully benefit from these tools in the future, you should start taming them now. The voice assistant will be able to respond quickly to your questions and will better communicate with your colleagues, it’s true. But if you want your virtual assistant to be efficient, you must be its master!
3. FAKE NEWS WILL DOMINATE SOCIAL NETWORKS
This phenomenon, which has grown considerably in the last year, will be further reinforced by the growth of subscribers on social networks. Given the wide variety of online platforms, FAKE NEWS will continue to spread at a fast pace. Nonetheless, the web giants have recently launched an initiative that will allow readers to assess whether a news story is truly believable.
And you, what trends are you watching for 2018?