3 Tips for a Successful Social Media Presence
1. CREATE AN EDITORIAL CALENDAR
Sounds obvious? Not that much! It is however the most effective way to be more creative, to diversify the topics and to track your objectives. The editorial calendar does not only include the publication dates or themes, but also the visuals and who’s in charge of producing and approving the content. (If you do not already have an editorial calendar, stop here, get comfortable and build one now!)
2. GET TO KNOW YOUR AUDIENCE MORE (EVEN MORE)
Knowing your audience makes it possible to adapt themes, messages and visuals. How old are they? Where do they live? Are they mostly men or women? It is essential to know these details to reach your audience. Facebook already offers a good range of information on the whereabouts and activities on your business page. As for Google Analytics, it is a great tool that can be integrated to your website to follow each click of your visitors. Knowing who you are dealing with makes it easier to know what to tell them. And knowledge is… power!
3. BE RELEVANT PLEASE!
No need to be sophisticated to be interesting! Easy to understand visuals and simple texts that invite your audience to react are proven ways to build an effective presence. Also, by having more actions, the visibility of your page will increase significantly.
In short, the key words to remember are: planning, adaptation and relevance. This way, you can maintain the professional nature of your corporate brand... while appearing more human! Looking forward to reading you!