3 Tips for a Successful Social Media Presence

Social media is like everything in life: the fundamental key to be understood is coherence! Here are 3 tips for a successful social media presence.

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Mélisande Bodiguel
Yes, It’s Allowed to Talk Politics! (But Here's How...)

Ouch! Sometimes we would rather walk on someone's toes than seeing a discussion degenerate into politics ... Yet, there are foolproof strategies to tackle this delicate subject (and protect your toes).

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Mélisande Bodiguel
5 Lessons from The Olympic Games Brand

Less than a week away from the opening ceremony of the 2018 Olympic Games, we came to question the sustainability of the brands. Why some brands die very early while others may last for several decades or even more? Although, the contemporary concept of the Olympic Games goes back more than 120 years, they are reputed to know how to reinvent their brand image year after year. But what is their secret recipe? 

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SportsMélisande Bodiguel
Super Bowl: 3 Communications Lessons

The 52nd Super Bowl, taking place this Sunday, is the most watched sport event in the United States. But what makes it singular? Football? Not quite. Its success is based as much on the effectiveness of advertisements that are broadcasted as on the winning team! Indeed, a 30-second spot now costs almost US$5 million!

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3 Trends to Watch in 2018

On this early 2018, you are probably somewhere between trying to catch your breath after the holiday season and frantically planning your digital strategy for the year that has just begun. Good news! It’s not too late and we have prepared a short list of the major trends to watch in 2018.

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Mélisande Bodiguel
Yes, You Have "Something to Add"

At the end of most interviews, reporters frequently ask: “Is there anything else you would like to add?”…

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Our Best Podcast to Discover Public Relations!

As it is essential to know the pulse of new trends in public relations and especially when working in it, it is imperative to have relevant content references that puts us at the forefront.

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Mélisande Bodiguel
Twitter: 5 Lessons from Justin Trudeau to Donald Trump

Recently, the debate was raging about whether President Trump's statements on Twitter are official statements from the White House, or simply his personal opinions which one cares too much about.

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Mélisande Bodiguel
5 Tips to Better Introduce a Speaker

Whether at a gala, at a seminar or during a training session, the introduction of a guest is undoubtedly one of the most important aspects to mark the rhythm and establish the setting. Nothing is more discouraging than a presenter who tells you the lecturer's resume as if he was reading his grocery list! To avoid a whole room falling asleep in front of you, here are a few tips:

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Mélisande Bodiguel
5 Essential Questions Before Soliciting a Reporter

One-on-one interviews are often more personal and more flexible than other media interactions. In some cases, you can even choose which publication or broadcaster - even which reporter - with whom you wish to talk.

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Mélisande Bodiguel
"Don’t change the lines”: TRUE or FALSE?

It is often said that the same message must always be repeated word for word to convince the media to use it and to increase chances of influencing the audience. But is this always the case? Is this a golden rule or an unfounded belief?

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Mélisande Bodiguel
The White House: 5 Teachings of Sean Spicer

Since 1977, all the White House Press Secretaries who take possession of their office find the same thing in the back of their closet: a bullet-proof jacket. This gift from their predecessor is representative of the range of questioning that the Press Secretary of the new president will face on a daily basis.

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Mélisande Bodiguel
Brainstorming: 4 Ideas to Get Out of The Ordinary

“I don't care that they stole my idea. I care that they don't have any of their own”. This is how Nikola Tesla responded to those who were worried about seeing his ideas used by others.

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Mélisande Bodiguel
An Effective Way to Have a Coffee

In the middle of another busy day, someone calls you and asks to "have a coffee" ... It's the 4th this week! Whether it is to discuss business or to seek your advice, you simply do not have the time. You're too busy, it's cold, you do not want to go out, you do not really know that person, in short you have very good reasons to refuse.

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Mélisande Bodiguel
Crisis Management: When Every Minute Counts

Whether you have a small business or a large company, if you wake up one morning and your organization finds itself in the middle of a media controversy, your response time to effectively manage this crisis will be crucial.

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Attack in Nice: the role of emotions in political decisions

Marketing professionals have understood for decades the role of emotions in the purchasing act. The packaging, the name, the colors: nothing is left aside for the product to match the emotions sought by the buyer: superiority, refinement, compassion, etc.

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How to Foil the Anxiety of Hiring Someone Dedicated to Your Communications

Not a week goes without THE question being asked to us: “Do I need someone dedicated to the communications in my company?”  Since even a local garage has a communication plan, the answer looks obvious.

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Mélisande Bodiguel
Budweiser: America Is In Your Hands

On Monday, May 23rd, 2016, Budweiser - The King of Beers - will become "America" all across the United States. Why would the most American of American beers become more... American?

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6 Ways To Improve Your Next Press Release

Just as in the case of television, radio and newspapers, many have predicted the end of the press release ... Yet it remains an essential tool in most public relations strategies, provided you know how to use it effectively.

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Mélisande Bodiguel